In a field where connecting with the right audience is paramount, T&S AFFF campaign leveraged a meticulously crafted social media strategy to deliver tangible results. With AdsWisard’s expertise, they generated 198 high-quality leads in just one month while balancing budget constraints in an exceptionally competitive market.
To make the campaign effective, T&S focused exclusively on key segments within the United States. The targeting strategy honed in on people impacted by AFFF-related injuries or connected to those who might seek legal guidance.
This careful demographic and interest-based targeting allowed T&S to connect with individuals who were likely to engage with the campaign, making each lead count despite the complex and competitive nature of AFFF-related cases.
The campaign’s creative approach was straightforward yet impactful, using visually compelling single image ads that focused on awareness and empathy.
By using a mix of injury-focused visuals, breaking news-style images, and text-based graphics, the campaign was able to capture attention and create a sense of urgency. These visuals made the ads stand out, while also delivering the message with empathy.
Both short and long-form ad copies were tested, balancing quick, impactful messages with more detailed explanations. The short-form copy was tailored to capture immediate attention, while the long-form copy provided additional information for those seeking more details.
Together, these creative choices helped T&S convey the critical nature of their services in a way that resonated with their audience, leading to strong engagement and lead generation.
With an $18,000 budget allocated for October 2024, AdsWisard took a strategic approach to maximize ROI. Careful monitoring and daily optimization ensured that the funds were allocated to the most effective ad variations, refining the campaign to keep the Cost Per Lead (CPL) low.
Despite the challenges of high competition within the legal industry, AdsWisard’s expertise enabled Truths and Settlements to maintain a manageable CPL while achieving significant lead volume.
198
$85
For an industry as specialized as AFFF-related legal services, generating nearly 200 leads in a single month at a competitive CPL of $85 marked a major achievement. Each lead was highly relevant, indicating that Truths and Settlements’ targeting and creative strategies resonated well with their audience.
Despite the complex nature of AFFF-related cases, AdsWisard’s campaign strategy yielded high-quality leads that were likely to convert into meaningful client interactions.
The ad creatives and copy were tailored to create a sense of urgency and empathy, resulting in strong engagement and helping Truths and Settlements connect deeply with potential clients.
By continuously optimizing ad performance, AdsWisard ensured that Truths and Settlements could reach a substantial audience within a well-managed budget, balancing lead volume and quality with cost-effectiveness.
Through careful targeting, a strong creative approach, and expert budget management, AdsWisard delivered exceptional results for Truths and Settlements, enabling them to capture 198 leads with a highly relevant audience. This successful campaign not only provided valuable insights for future strategies but also solidified Truths and Settlements’ ability to reach and support those impacted by AFFF-related injuries.