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790+ Leads. 450–500 Walk-Ins. One Proven Blueprint for Dubai Real Estate Businesses.

In just two weeks, we didn’t just generate leads – we built momentum, intent, and footfall. This page breaks down exactly how we did it – from the first ad impression to one-on-one conversations at the event.
No theory.
No fluff.
Just a repeatable real estate growth system.

The Story Behind the Campaign

Most real estate campaigns stop at one question:

“What’s the cost per lead?”

We asked a different one:

“How do we get serious investors to physically show up?”

Because in real estate:

Leads don’t close deals.

Conversations do.

And conversations happen on ground.

So we designed the entire campaign backwards — starting from the event floor, not the ad dashboard.

The Project

Shahrukz by Danube

A premium Dubai real estate development promoted through a high-stakes property show campaign, aimed at attracting overseas Pakistani investors.

 

Step 1: Pre-Campaign — Building Trust Before Asking for Details

Before running a single ad, we focused on one thing:

Instant credibility.

Creative Strategy:
• Video featuring Shah Rukh Khan to stop the scroll

Static visuals combining:
• Celebrity trust
• Project branding
• City-level localization

Copy Approach:
• One-line hooks for attention
• Short emotional paragraphs for curiosity
• Long-form copy for serious investors

The goal wasn’t clicks. The goal was belief.
 
 

Step 2: Campaign Launch — Filtering Buyers, Not Collecting Forms

We launched with:

• Andromeda Campaign (Primary)
• Simple campaign for testing & comparison

Target Cities:
• Islamabad
• Rawalpindi
• Peshawar
• Quetta
(High-performing investor hubs for Dubai real estate)

The Game-Changer: High-Intent Lead Forms
Instead of chasing volume, we designed friction.

Lead Form Strategy:
• High-intent Facebook lead form
• Qualification question:
“Are you planning to invest in the next 6 months?”
• Serious buyers → Proceed
• “Just checking” → Redirected to disqualified page

This single decision:
✓ Protected the sales team’s time
✓ Increased show-up rate
✓ Improved conversation quality
 
 

Step 3: Lead Nurturing — Where Real Results Are Made

Most campaigns die after lead collection.
Ours started there.

Mini CRM Setup:
• Facebook Leads → Zapier → Google Sheets

Follow-Up System:
• Minimum 3 follow-ups per lead
• Pre-event confirmation calls (2–1 days before)
• Event reminders
• On-day coordination

By the time the event started, leads already:
• Knew the project
• Knew the location
• Knew why they were coming
 
 

Event Day: Turning Interest Into Conversations

No cold visitors.
No explaining from scratch.
Just:

• One-to-one discussions
• Serious questions
• Investor-level intent
 
 

The Results (No Hype. Just Numbers.)

• Total Leads: 794
• Cost Per Lead: Rs. 171
• Physical Footfall: 450–500
• Highly Engaged Investors: 100+

Not clicks.
Not impressions.
Real people. Real conversations. Real opportunity.
 
 

Why This Works for UAE Real Estate

This system works because it:
• Prioritizes intent over volume
• Filters buyers before sales calls
• Connects ads directly to offline results

Perfect for:
• Dubai Property Shows
• New Project Launches
• Off-plan Promotions
• Overseas Investor Campaigns
 
 

Want to Replicate This for Your Project?

If you’re planning:
• A Dubai property show
• A project launch
• An overseas investor campaign

And you want footfall, not fake leads —
 

Let’s build a custom lead-to-footfall blueprint for your next real estate campaign.

Message Us