What will be my budget for ads? This is the most asked question during my discovery calls. I am always surprised by this question. Why? Every successful company has a pre-decided budget for their marketing (most of the time). Different experts explained how to set the
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I was with one of my clients and explained how different types of campaigns are affecting overall ROAS. The discussion was very fruitful. So I’m explaining things here. Before starting, let’s start with one example. If someone has 5 goats, 3 cows, and 1 camel. How
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If you are planning to create google display campaigns, then this article will have tons of information for you. The Google display network supports a diverse range of banner sizes, which can sometimes tempt the uninitiated to simply pick whichever ones seem most convenient and forge
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Can you Imagine that selecting the wrong conversions in Google ads costs you thousands of dollars? One client contacted me and asked for a consultation. The Problem: He was getting conversions in CRM from Google ads, but Google Ads Manager didn’t track any conversions. He spent
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